Me and the fam are everyday coffee drinkers, usually just in the mornings (during the day when family visits). Love the option for strong or regular brew. Also love the ability to schedule brew time. The 12 cup pot is the perfect size for us. I bought this coffee maker at a very fair price. I've had it and used it for at least 4 years, with no issues (except occasional dripping onto the hot plate when grabbing the pot, probably due to the tiny piece I lost at the beginning). I would say it is a little loud it you're trying to be very silent, but never bothered us none. Love the beeping to let you know the coffee is done brewing, also when it automatically shuts off (another great feature). Any simple coffee filter works perfectly with it. Another amazing feature is removable plastic part thats holds the filter, so much easier to clean! It is a little flimsy if you're wanting something more sturdy, again it is perfect for us. It does also have the option to heat up water if you're in the mood for something besides coffee, that requires hot water. Brewing isn't super fast, but fair (again you can always schedule when you want your coffee to be made). I would consider it a huge money saver. Overall, love this coffee maker. It is very reliable and I have definitely referred to fam and friends.