I was going to buy a different brand of immersion blender but after reading some reviews decided to go with this one instead. I am so glad I did! This is my one kitchen gadget i can't imagine living without. It was my go-to item to use during canning season. I also use it to make nut butters. It chops nuts and stirs and makes great milkshakes. It is more durable than I imagined and easy to clean. Blending Power I use it for milkshakes, soups, salsa, jam and many other things and have not found anything it can't do. It blends perfectly. Versatility I can't imagine anything more versatile than this! I use it more than any other kitchen gadget I own. Ease of Cleaning It doesn't get any easier than this. Quick and simple. Ease of Use easy to use, attachments are easy to change. Everything stores easily and is easy to understand what to use for which task. Design perfect. The attachments are easy to use. Durability I can't believe how much this can do. Every time I think I've found something this can't handle, it performs the task perfectly.