I was introduced to this product by a family member who had just had a baby. I am so glad I was! I am so pleased with this product. It is natural, which is a big plus for me. I like knowing that I am not putting any harmful chemicals or additives on my children's skin. It seemed to be a little bit expensive the first time I bought it, but it lasts a very long time. It is a very thin consistancy, and it does not lather up a lot, so I have to remind myself not to use too much. I also like the fact the lid doubles as a rinse cup. It feels very soft and smooth, and that translates onto baby's skin and hair as well. It makes their skin so silky smooth. It also moisturizes delicate baby's skin very well. And the scent! I absolutely love the scent - it makes babies smell like sweet little marshmallows. I highly recommend this product. It is a product that I always include in my gift package when a friend or family member has a baby.