Maybeline makes amazing products all around but their eye liner is by far my favorite and a must have. It's water proof, has held up through swimming, crying and showers. Doesn't smudge easy, and very long lasting. Other brands you find yourself reapplying daily but with maybeline you only have to do it once. It's the perfect eye liner for someone who's always busy and doesn't have the time to constantly fix their makeup.