I really love this mascara, especially with the new versions that Maybelline has recently put out. The different colors are also really great, I have dark eyelashes so I love the very dark black, but the brown and even their colors (such as navy) are nice for a bit of a change up when the mood hits. The bright pink case is also really easy to find in my pursue/bag when I take the mascara with me. Performance The brush is super easy to use, the mascara goes on very smooth and with out clumps (at least for me) and lasts all day. I do have some trouble removing the water proof mascara at night, but a good eye makeup remover usually does the trick, although just soap and water leaves a lot of the mascara still on my lashes. Ease of Application The brush is nice and large, which makes for easy application. The brush gets a good coating off mascara the first time I remove it from the tube so I don't have to keep putting it back in for extra mascara. I don't need many coats before my eyelashes look long and full which I love, the less make up I need for the look I'm going for the better!