I bought this product because I wanted to try a bright pink lip look, so I got this product in "strike a rose". When I bought it, I had no idea how pigmented it was. I would consider this lip balm to be more of a lip stick or a lip stain because it stays on your lips for a very long time, about 1-2 hours with eating and drinking. It really adds a vibrant pop of color to lips. This product does moisturize my lips as well, but I never use it when I have very chapped lips because I feel like it brings up the bumps and flakes, so it would be best to use this lip product after you scrub or exfoliate your lips. It has a sweet, fragrance, much like sweet tarts, and doesn't at all in any way, shape, or form resemble a rose. This wouldn't be a good product if you're going for a natural look, but more of a product if you want to make a statement. It applies on the lips very easily, and I will most likely buy another one because it does exactly what I want it to.