I've always thought Maxwell House was a terrible coffee. It doesn't hold a candle to it's main rival (Folgers) in terms of flavor or quality. For a very similar price there are other far superior options. I'm sure someone out there prefers M.H., but it's not for me. To me it is very bitter with a slight "burnt" flavor even when drank as soon as it's brewed. It also has a "stale" taste even when it's newly opened. I'm not a fan.