I have thin, fine hair that I like to wear straight, however there are times that I like to let my natural curls come out. I love the way this shampoo really makes my curls easy to manage and stay in place. I use this shampoo when I know I am going to wear my hair curly. I let it sit on my hair while I am in the shower and then fully rinse out. I have found that if I do not rinse it very well, it will weigh my hair down and my curls will look terrible. I follow up with a curl spray made by matrix and my curls look amazing. I can let them air dry and they will not frizz or look wild. This product is a bit more expensive than other shampoos on the market, but it is worth it to me. It makes it much easier to style my curls when I use this shampoo. Effectiveness This product is great for trying to manage curly hair. It leaves hair looking healthy and soft and keeps curls from frizzing. Scent The scent is great and really stays with your hair until the next wash.