I recently had my fine,short hair cut. I complained to the stylist that my hair was very flat with no body. She suggested I try the Matrix Amplify foam volumizer, and used some on my hair.She blew it dry and I couldn't believe how much volume my hair had, and it lasted all day. The big test came the next morning after I washed and towel dried my hair- I used the mousse working it into my hair. I didn't blow dry my hair since I never do unless its a special occasion. I couldn't belive how full my hair looked after it air dried. Since I only shampoo every other day I was amazed to see that my hair looked as good the second day as it did the first. I love this product.