At first I was sceptical about using a product made for horses. But, horses have hair too and a friend raved about the product so I tried it. I tried the deep moisturizing conditioner and I liked it. My hair felt soft and smooth afterwards. I think it did help with the damage I have from blow drying and flat ironing my hair. I don't use it all the time, instead I rotate it with another conditioner. This is what their web site said about the product- "Fortified with natural proteins and vitamins to strengthen and nourish hair from root to tip for increased elasticity, providing healthy, manageable, soft, silky hair". I agree, it works as advertised. My only complaint is that wheat is one of its ingredients, but if you don't have Celiac that wouldn't be a problem.