Among the many cereals on the market, this is one I really enjoy. There are so many reasons for me to love it. First and foremost, it is highly inexpensive and gives me plenty of bang for my buck. The cereal comes in a large bag. Besides being low in cost and high in quality, it also tastes really good. It can easily be compared to Captain Crunch Crunch Berries. It is much cheaper than that cereal though. The crunch berries are the best part. They give off a very fruity taste. Although this cereal can be considered a budget cereal, it is far from low in quality. I do not see Malt-O-Meal Berry Colossal Crunch Cereal as generic. It helps me to save money and, it tastes great too. I would feel very confident recommending this product.