I started using MAC black eyeshadow when I was in highschool, I am now in my mid-twenties. This eyeshadow goes on extremely smooth and does not smudge. I love how this little container can lasts for months to a year. It even works great as a eyeliner. I use it on the bottom and it will literally stay there till the next morning without smudging. You definatley get your moneys worth. I love using MAC makeup, it is a little on the pricey side but it lasts so long so you are actually saving money paying more in the begininng. The black eyeshadow from MAC can be used as a eyeliner or as a shadow and I love that about it. One of the clerks actually showed me that trick, about using it as a eyeliner. Other regular eyeliners irritated my eyes and made them red, so I was estatic when this eyeshadow worked so well as a eyeliner. It actually enhanced my eyes and made them look cleaner. I use the MAC eyeshadow with one of their brushes and I can honestly say it works so GOOD!