Babies are expensive and it is important to try to stretch your money as far as possible. Luvs wipes are less per wipe than any of the other name brand wipes out there. I thought the cost savings would be worth it but I was wrong. First, the Luvs Ultra Clean Baby Wipes have a very heavy fragrance. I do not like to use baby products with a lot of fragrance. These products give be a headache and seem to bother my baby as well. Second, these wipe are very thin and do not have a nice texture. These wipes seem rough on my baby's bottom and do not do an effective job cleaning him after he has a bowel movement. Finally, these wipes seem to irritate my baby's sensitive skin. They are drying to his skin and he often breaks out with a significant diaper rash after using these wipes. Overall, I do not recommend this product. The price is right, but the quality is just not there. I would rather pay a little more per wipe than to use this product.