This is my go to lotion on daily basis in the dry winter months. I have psoriasis so I need penetrating moisture, not just barrier. I still feel soft even after a full 24 hours. Scent Nothing special, but not bad in any way. I am pretty neutral about it. Absorption The lotion absorbs within 5 minutes, and it is my favorite thing about this lotion. Most lotions, you can feel the barrier washing off the next time you take a shower, or the ones that do absorb quickly their softness only lasts about 6 hours. I don't want to have to reapply throughout the day. With this lotion, my skin still feels well moisturized by the time for my next shower, and there is no slimy slick feeling when I first get in the shower. Effectiveness A fantastic moisturizer that does what you want from it. If you "special" skin conditions like I do, you still may need something else, but for pure moisture delivery to the skin, this is the hands down winner in its price range.