I got this for my baby girl when she was about 8 months and she's been attached to it ever since (she's now 13 months). What's awesome is that you can connect this toy to Leapfrog online and customize it. It's really easy to do. I programmed it to say her name (which amazes her every time she hears it). Violet also knows her favorite animal, color, and food. She sings cute songs and there's also an option to play 5 minutes of lullabies which helps my baby fall asleep. Violet is also very interactive. Besides singing, she also asks questions and has conversations with your child. Durability I've had this toy for a few months and it's been in and out of the house and is still in great condition and good working order. Safety I don't see anything unsafe about this toy except maybe that the back opens where the battery compartment is. But I don't think it poses any danger. Ease of Assembly You don't have to assemble anything so that's a plus!