Lays Kettle Cooked Chips are different from other chips. They stand out in a deliciously innovative way. The main difference between Lay's Kettle Cooked Chips and other types is the crunch. Unlike most other chips, the chips are very stiff and not as easy to break. You don't have to worry about getting a bag of crumbs and small chip pieces. Also, the are cooked and prepared differently. I love that. The hold up very well and don't easily get stale either. They don't need any type of dip or additives to make them complete.They have a thicker texture and they don't have as light consistency as other brands. They have just enough salt. The flavor is not overwhelming. They are holding their ground as a brand and keeping up with new aged trends. I am a very satisfied customer. I would recommend these to family a family member or a friend with confidence. I am a regular user of this product and plan to be for a long time.