I'm usually cheap when it comes to cosmetics, buying the cheapest mascara, lip gloss, etc, that I can get away with, but the Golden Apricot blush is well worth the extra money. A little blush goes a long way (you don't have to shake a bunch off your brush either like with some of the cheaper cosmetics), I use it probably four or five times a week and it has lasted me three months already. This shade is universally flattering, my sister and mom have both used it as well and our skin tones range from ivory to medium/olive hue, as well as being a very natural color. If you like natural looking blush, this is definitely the blush for you. Because the color is natural looking the blush also works well as an eye shadow to give you a fresh look. I have sensitive skin and haven't had a problem with it clogging pores, irriating my skin or causing breakouts. All in all, I definitely recommend this blush as a go-to for any skin tone and I promise it is worth it.