Let me start off by saying I have a tried and true love of my expensive department store brand and didnt think this loreal telescopic mascara would even come close! WRONG!!! LETS JUST SAY I HAVENT EVWN ISED THE OTHER SINCE GETTING THIS ONE WOWZA!!! I am impressed one coat with the amazing brush applicator and I'm looking fabulous so fabulous I went and bought this for my mom as part of her basket for mothers day it's amazing ladies! Only small negative would be that although I love the brush it is hard to get back into the mascara but that's a small con. 5 stars loreal this mascara is amazing!