A girlfriend and I were out shopping together when we both saw, on the shelf, L'Oreal Power Moisture Rush Hair Mask. Excited, because we both had read about this product in various magazines such as Cosmo, Vogue, and Harpar's Bazaar, we grabbed up a heavy tub each, to read about this infamous conditioner. Both of our eyes hit the price at the same time, we looked at each other, we knew it was a no go. Sad that we could not afford such a luxury, we came up with the idea to split the cost down the middle. Effectiveness We read the ingredients and the instructions until we practically wore the words off the jar. One of the suggestions was to apply a thick coating to the ends of your hair before bed, wrap your hair in a bun to sleep, then wash and condition your hair in the morning. Like kids with new found play-dough, we blobbed one another's hair that night. Scent Of course, the first thing we noticed when we took the lid of the jar, was the wonderful aroma of the miraculous conditioner. I say aroma, because scent is just too plain a word to describe clean, refreshing way this conditioner smelled. We slept all night with out hair processing in our buns. The next morning, we took our hair down and it smelled just as fresh as it did when we had put it up. Neither of us could believe the difference in the texture of our hair that day. I, myself, felt that my hair was thicker and had more volume, plus that wonderful aroma did not leave all day. L'Oreal Power Moisture Rush Hair Mask is everything any article says it is, even if it does cost more, it is worth it.