I'm a mom of three, and have always stuck to Johnson's Head To Toe Baby Wash to clean up my kids with. But as your children age, they develop a major hang up with using baby soap AND it really doesn't work as well any longer once their pH and skin make up changes. So, as I noticed my son's hair becoming greasy and after hearing for the umpteenth time that baby soaps are for babies, we ventured out and fell for the great advertising L'Oreal created for this new Lightning McQueen Strawberry Shampoo. This is a tad pricey for the quantity of shampoo that you get and at the request of my 9 year old, once our L'Oreal Lightning McQueen Strawberry Shampoo bottle was gone (actually probably even before then) we purchased a different brand geared towards kids that seems to do the trick for a better price and a larger volume of product. Effectiveness To get the shampoo super sudsy you have to use quiet a bit and even then your hair doesn't really look clean. What we noticed is that L'Oreal Lightning McQueen Strawberry Shampoo seems to leave a residue behind, causing his hair to look dull and limp and stringy. Also, after one day his hair looked SUPER greasy, even more so than normal. Scent The bottle is fun and at first the strawberry scent is quite inviting; but after several uses of L'Oreal created for this new Lightning McQueen Strawberry Shampoo, my son complained that the scent is way to strong and it actually irritates his sinuses (he's prone to headaches like I am with certain odors).