My kids have gone through many bottles of this shampoo. There are a couple great scents that my children think smell like candy. They really get a kick out of the bottle and call it their "fish shampoo." It cleans their hair really great and makes it shiny. Their hair does not get dried out and is easy to comb out afterward. They do not complain about how much it hurts and there are not nearly as many tangles in it as when I use adult shampoo. It gets bubbly very easily. I have to be careful when washing the hair around their forehead though because it still stings their eyes. They fuss about it a lot and my daughter has even been in tears, but that may have been because she had not got a nap that day. My sons hair looks nice and tussles well and works with gel quite nice. Effectiveness It cleans my childrens' hair very nicely and leaves very little knots behind. It makes bath time easier. It stings eyes though so I really try to avoid getting it too close. Scent There are many great scents that kids love.
Las Vegas, NV