This product really holds true to its name. It's "never fail" beautiful lip color that lasts longer than any other lip color I've ever used. It stays gorgeous on your lips long after regular lipstick would wear off. And I love the the case is even a little mirror. You can take the lip color with you and have perfect application every time and never have to worry about "guesstimating" where to apply it, in the hopes that you cover you lips correctly. And the top coat/sealant stuff...it makes your lips silky smooth and completes the look. Plus it kind of smells like almonds. The only bad part about this product is that the when you put the top clear coat on, it picks up some of the lip stain and gets on the applicator. I wasn't able to figure out how to avoid doing that. That's the only flaw I found with the product. Otherwise it would have been a ten! It's a product worth trying! Check it out!