I have been using L'Oreal cream hair coloring for over 30 years and i'm happy to say, i'm pleased with this product. I was 25 years old when i start to color my hair, first to change the color and later to cover the gray. My first hair color was the L'Oreal cream hair color for years i've been using the same brand. I'm sixty years old and have a full head of hair, my hair is healthy unlike some of my friends who preferred other hair products and are loosing hair. I do a touch up every 6 wks and for quite a while i'm stuck on the same color. Medium Maple Brown 5AR.