These l'oreal colour riche gloss lipstick in rich plum comes in a cool compact container with a soft applicator. The applicator turns to close. They are a small size that fits anywhere from your purse, and are not bulky at all and you can easily and comfortably carry these in your pocket. They are not round in shape so they are not uncomfortable, the are rectangular and flat. The colors, there are alot of colours, one sure to catch your eye. While these are sheer lip gloss they sure pack alot of color. They are nice and long lasting. The smell is pleasant, not overpowering, it is nice, i mean you want a nice scent for your lipstick and lipgloss and if it is a strong not pleasant odor, then you will not wear it. The l'oreal riche gloss in rich plum is a nice glossy plum, not too dark and not too light. I would recommend this to anyone that wants a light sheer brush of color to lighten any look up, and the gloss is just not too muchm but perfect.