I own many of the L'Oreal products like the shampoo, conditioner and this Advanced RevitaLift Anti-Wrinkle Concentrate from the same brand. The shampoo and conditioner were quite effective on my hair and so I thought that this anti-wrinkle product will be equally effective in reducing the fine lines and making the skin look younger. I was highly disappointed with this product as I could not notice any effect on my wrinkles and it also caused a rash on my skin. I felt that it is because I just started using the product but the effect did not stop even after using it for two weeks. My skin started looking very dry and so I had to use a moisturizer to hide the dryness of my face. I could not even wait to complete the product and gave it away. While using this product of L'Oreal initially, my skin felt good but the second day, it started showing the negative effect. I have sensitive skin and so this may be the reason but I have some friends who have been experiencing the same. I would not recommend the purchase of this product due to it's negative impact on my skin.