My husband and I bought this tv on Black Friday at Circuit City. We originally had gone to see a Sony but fell in love with this LG. It's size was perfect for our apartment and you could notice the difference in color from the other surrounding televisions (even though none were set to HD). It was easy to carry and simple to put together. With our HDMI cables the HD quality is amazing! Movies and sports games look soooo real and really take you in. My ONLY complaint is the sound. While it sounds very clear, it is very low. Sometimes we have to put it all the way up to hear what maybe mid-range would be on another television. Hopefully we are able to buy speakers to accompany it soon!