The quality and durability of this mixer is amazing. I was hesitant originally because the price is more than the average mixer, but all the other brands appeared to be cheaply made. I chose the KitchenAid and have not regretted that decision once. It is easy to use, easy to clean, and looks great as counter décor in my kitchen. Mixing Performance The tools are made of high quality material, and we have had use the mixer to make a wide variety of foods. Each tool has performed very well. Ease of Use The overall build of the machine is simple. There are not a lot of buttons nor is it difficult to switch the tools needed. Durability When shopping around, I compared everything from the material the kitchenAid mixer was made from, as well as the power of the motor. It truly is built to be used every day if needed, and to last a long time. I have family members who have had their KitchenAid mixers for over three years and it still works as good as new.