My son has gone through culinary school, to help him along I purchased him this Blender. He had burned through so many all my hopes of durability was on this one. It's still working ! Blending Power It's has never had an issue crushing ice, nuts or any other item, it's simply wonderful. I never have to hear my son growling about it taking for ever to finish the task, just the sound of ground, ground ,ground. Versatility One minute it's blending a nice smoothie, the next blending dry and wet items to make a dreamy dessert, never a problem to switch. It's simply the best. I highly recommend this blender to anyone needing to work out a blender, to its best ability. Ease of Cleaning You just run some warm water, and wham it seems to rinse out clean, the ease of getting in there to clean and wipe up is unbelievable. If there's anything I hate is struggling to get a blender cleaned out, definitely never the issue with this blender. Ease of Use My son, has never had a complaint with how easy it is to use. I have used it many times and quiet honestly you would have to be completely from another world not to be able to use this blender. You just adjust to the level you need and your all set. So easy even a child could use. Design Very functional design I have absolutely no complaints at all, with this design. I do like it. Durability It's definitely very, very durable, My son uses it several hours a day, and it just keeps on going. he really puts the blender through the paces. It's a real work horse. After having owned blenders that failed with in a month of constant use, it's a big relief to have a blender that does not give up on you, especially when your working on a recipe that just simply needs to be completed.