This is a nice convience in the kitchen. Its ideals for anything from baby food to salad. This does consume a lot of electricity. I have used it for anywhere from making lettuce salad to chopping pecans for pecan pie. Power This thing has a lot of power for sure. You can change speeds anywhere from slow to super fast (when you have to sometimes hold it down!). Safety Safety is ok. I mean if you don't pay attention and put your finger or something else in the bland its gonna get cut off just like in anything else. Ease of Assembly Assembly is pretty easy. You can take out the container and put it back. It also has a lock for the container. Ease of Cleaning One of the cons! The container is pretty easy to clean, but if something or food gets into the motor or any other hole you have to open up the whole thing, and unscrew it to take it out. Durability Very good! Not a single crack (you can easily replace the container). I would give an A+ for durability of this product.