This dog food is a great value- it is priced lower than many "garbage" brands, but contains high quality and healthy ingredients without any of the things you should never feed your dogs like corn and by-products. My dogs eat this food without hesitation and it does not cause any of the issues caused by other low quality foods such as tear stains, shedding, or poor coats. Quality of Ingredients While this food isn't at the absolute top in terms of ingredients, I'd say it is in the top 20%. It could be better, ( grain free, organic, etc), but it is free of the major things that you should avoid in a dog food- it contains no by-products, corn, dairy, or soy. The price is more in line with foods that contain many or all of those things, making this food a great value and a good choice for most dogs, Flavor Selection This food is available in several varieties- chicken and rice, lamb and rice, a healthy weight formula, and a puppy formula. My dogs showed no preference between the chicken and lamb varieties, they ate them both without hesitation.