Don't be fooled by its plain looking jar! This moisturizer contains Vitamin E and Beta Carotene to keep you skin feeling great all day long. I use this as my daily moisturizer. It goes on smooth and does not weigh your face down. I use this especially in the winter to protect my skin against the cold dry climate. The price may seem a bit steep until you realize that you will need a quarter of the amount that you use from other moisturizers. It is concentrated and glides on over you entire face. The 4.0 oz jar will last you a very, very long time.