I've been brewing coffee with Keurig and reusable My K-Cup for over two years. I love the rich and robust flavor of the coffee, and love that Keurig has the option to use a My K-Cup. I can brew any coffee I want using the My K-Cup, which makes me super happy because there is no waste to dispose of. Eventually, I hope that Keurig decides to begin using biodegradable materials for all of their pre-packaged K-Cup coffee pods. That would make me even more happy! Also, I would Love it if the machine were much easier to clean. Even after using a descaling kit, I feel that it isn't clean.