"Keri Lotion helps you surround yourself in continuous moisturization" is what the advertisement of Keri Lotion say about it. It also says it will keep you "all day soft, all day smooth." I had a bottle of Keri lotion for about a year now. The good thing about it is the bottles are pretty big and can last you a long time. I only use it in the winter when I have dry skin. However, it does not do what the advertisement says. It does moisturize your skin, just not all day. I would have to reply apply every couple of hours or even before. It does not make my skin soft and smooth either. It does apply smoothly and does not leave any type of mess behind, but it also has a scent that I did not appreciate. The price of Keri is reasonable I believe. It is not too expensive for such a large bottle of lotion that will last you a while. I still have the same bottle I have been using for more than year now, but I have stopped using it because I did not really like it.