This coffee pot is the whole enchilada. Not only is it the most beautiful coffee maker I have ever seen, it offers almost every feature that you can think of and for a perfectly reasonable price. Brew Performance This pot makes the best coffee. It has a water filtration system built in that uses charcoal to remove all the yucky flavors and impurities from your water. We have really hard water so to us coffee makers are pretty disposable since the lime build up clogs up and drastically slows us down. I was pretty skeptical of spending so much on a coffee pot where normally I buy the cheapest one knowing it is only going to be around for a month or two. Not anymore! This even filters out the lime. Had this pot now for six months, which may not seem like a lot to you, but when you go through 12 coffee makers at least per year six months is a world record. Ease of Cleaning It is super easy to clean, most of the parts are removable and easily washed by hand or in the dishwasher. Ease of Use It is the easiest coffee maker. The filter is removable and washable so no paper ones are needed. It has the ability to be programmed to brew whenever you would like to have your coffee. I usually get mine ready the night before so that we wake up to fresh brewed coffee. Design This is the most beautiful coffee maker period. The stainless steel, the sleek lines, absolutely gorgeous. Durability It is a kenmore, of course it is durable!