I love this cereal because it is great in every single way. This cereal is high in fiber and protein, which is great because it keeps me full all morning long and I don't have the urge to buy any snacks. This also is perfect fuel for me when I go on morning runs, and can carry me through the morning even after I run two or three miles. I love the taste of this cereal as well, because it is very sweet and satisfies my sweet tooth in a very healthy way. I love how this cereal doesn't turn soggy and to mush when I add milk, and stays very crunchy and gives me something to really chew on. Another important aspect about this cereal that I love is I can understand all the ingredients in it, meaning, this cereal uses all natural ingredients. This is a very healthy way to start off the morning, especially if you're on the go, like me, and don't really have time to prepare a breakfast. This is by far my favorite cereal, and it is very healthy as well. I am in love with it, and it is one to stick with.