I purchased my BFF when they were first released a few years ago and I fell in love with it. I love that it has so many carry options since it come with both a shoulder strap as well as backpack straps. It also has a great grab handle on top for quickly grabbing it while on the go. The one change that they made with the second generation that I think makes the bag even better is they raised the attachment points for the backpack straps to higher up on the bag so it hangs straight and not away from the body. The bag has a Teflon coating which help to keep stains away and keeps the bag looking new. Whenever it does get any signs of dirt or something gets spilled on it and it needs a bath it easily goes right into the washing machine and comes out looking like new. Just make sure to hang to dry. Love this bag and all of it's many pockets and areas to keep all of you mommy and baby things organized. I will be a customer of the ju ju be brand for many years to come.

Ready4baby

USA