As a hairstylist, I can honestly say this is one of my preferred choices for shampoo at my salon. Whenever a client would ask which shampoo they should use at home, I would always tell them Joico is a good brand. There are several different types of shampoo in the Joico line. My favorite is the K-Pak in the gold packaging. It leaves hair so soft and smooth. It has nineteen essential amino acids that quickly bond to the hair cuticle to strengthen and protect your hair. The result of regular use is soft, tangle free, healthy looking hair. Joico shampoos are made for all different hair types. There is a Daily Care Balancing Cleanser that is made for all hair types. One does not have to have straight or curly hair to use this shampoo. The key is finding the right one for your hair type. Effectiveness Joico shampoos are very effective in producing the desired effect. Joico brand shampoos are the most effective at protecting color treated hair. They are sulfate free which is crucial in protecting the hair. It also has a low ph which is also a key factor at protecting color from fading. Scent Joico shampoos come in a wide range of fragrances. All of the fragrances smell fresh and clean. I would advise anyone to try it.