I got Joico Body Luxe Thickening Shampoo based off of my stylists recommendation after my last color visit. I was looking for a shampoo that was sulfate free, and that would help add some volume to my hair (Surprise, surprise there are not that many out on the market). My stylist told me about this one and I decided to give it a go. This shampoo even though it does not have sulfates creates a nice thick lather with out stripping my hair of its natural oils, or stripping the color. It cleans really nicely too. My hair goes down to my hips and this stuff did help add in quite a bit of volume (Which I was surprised about). It also did not make my hair feel like it had a "coating" on it, it just made my hair feel nice, thick, clean, and lovely. Effectiveness This shampoo did everything that I wanted and needed it to do. Scent The scent is very light, and I would like to say that it is gender neutral. A guy, or a gal could use this shampoo and not get any weird looks. It is very light after it has been washed out, and does not compete with perfumes.