My husband and I live in the midwest where it's incredibly windy and very cold. When our daughter was born, her poor little face would get so chapped because of the weather, even when we covered her up! I felt so bad for her, and our regular baby lotion didn't really seem to help her much. I had tried several products before a friend suggested that I try Johnson's Soothing Naturals Soothe and Protect Balm. It was a little hard to find, but after some serious searching I did find it. We started applying it right away. It didn't take more than a day for me to see the results on her face. It moisturized her little cheeks much better than lotions or creams. It had more of a vaseline consistancy so it didn't just rub in and disappear. It smelled really nice too. I expected it to either have no smell or a medicine type smell, but I was pleasantly surprised. I would highly recommend this product to anyone. It was the best product for moisturizing and helping heal my baby's dry skin.