I bought this flat iron about 2 & 1/2 years ago. I had never heard of this brand and frankly was a bit skeptical, but it was on sale and really needed a new flat iron. I'm so glad I gave it a chance. The fact that it's lasted this long, being that I use it so much, is great. It has multiple heat settings. Whether you have thin or thick hair, you set it to what suits you. It doesn't take long to heat up either. I like that it doesn't pull on your hair that much either. The one I had before this one pulled my hair quite a bit. The plates are thick enough to straighten big chunks of your hair and saves time. Why pay more for those really expensive flat irons when you can buy this one? Sometimes you take a chance and find a great product and this is one of those times. Highly recommend it!