Out of all the sunscreens I've tried, this one moisturizes the best. I'm not sure if it was the added fragrance to this, or the lotion that they may add, but this did seem to make me break out in acne on my face and shoulders. I would use it regularly if it wasn't for this reason because it made a great moisturizer and sunscreen. Scent It has a great smell, and smells just Jergen's lotions. Absorption This absorbs quickly and dries fast. It feels just like a lotion when you apply it, and it seems to really moisturize my skin. Longevity This lasts for at least three hours, depending on your activity. If your sweating or in the water, it needs to be applied a little more often. Effectiveness This is a great sunscreen, offering hours of protection. I wish it didn't cause me acne because I loved how it moisturizes your skin, as Jergens makes a great moisturizing lotion too. Ease of Application Easy to apply, as it absorbs pretty fast into skin, about like their lotions.