I love this lotion because it works great all day after I only apply it once and it is also made from natural products and is mild enough for my sensitive skin. I just put it on in the morning and then no worries the rest of the day until bedtime when I reapply it. Scent I am very sensitive to a lot of highly perfumed products but this one does not bother me and I love the fresh natural aloe type smell that does not leave behind any greasy residue like a lot of other lotions do or a strong over powering scent on my hands. Absorption Even though this lotion is highly concentrated and thick and works a long time it still absorbs very quickly and deeply into my skin so it works all day. Effectiveness I like this lotion because it is a product that I can use on all areas of my body even those troubled areas like my elbows and heels and it still does its job every day and all day just the way I need it to . this is my skin saver.