I've used this in the past to go blonde, brunette and red. It's an okay product. It fades fairly quickly and it smells pretty awful. I wouldn't recommend.

Pumpkiinry

Los Banos, Ca

I love any kind of ION product's and the Permanent Hair Colors are just great!

CoralisMRP

Kissimmee, FL

Ion is the only hair coloring I use! The colors are always vibrant and pop out! Leaves hair soft and manageable. And doesnt have an awful smell!

Tanflmom

Jacksonville Florida

This product is amazing the colors are vibrant and lasts for a very long time I definitely recommend everyone should try this

TiffanyTC

Berea ky

I love Ion Color Brilliance liquid permanent hair color! If you are looking for something with amazing pigment and shine I would defintely recomend this product.

TiffanyS0818

Indianapolis, In

I've used this product for years and always get great results! The only con I have is that it seems to fade quicker than I would like. Especially red shades, but in my experience that is pretty common for red shades. Overall, I like the product and have purchased many many times!

Mandimarie514

Warren, mi

I buy this from Sally's and they always have great deals. I have tried a few colors.

RhiannonJMV

Albuquerque

I love Ion Color Brilliance Hair Color. They even have new shades including some gorgeous reds and magentas. The color is easy to apply and gentle on hair and scalp. It does not stain the skin, but does cover grays and gives a brilliant color and shine to hair. It is not expensive at all and can be found at Sally's Beauty Supply. I have used Ion products for years and this is their best color forumulation yet

matogab

Rosmamond, CA

This brand is great. It is decently priced compared to most products. It is salon quality, a little goes a long way, it is vibrant, and i have seen many professionals use it. I use to use this on my own hair and the color lasted for quite awhile! I always see all of these reviews on almost any hair color stating "this color doesnt last long" or "color comes out quick". Well , let me tell you this: how long a color lasts depends on how you treat it!! Here are 3 easy steps to follow for longer lasting color. 1) Only wash your hair every other day. Washing it every day strips your hair of needed, natural oils (and your color!) 2) Use color safe shampoo!! Easy enough, right?? 3) Lastly and most importantly, wash your hair with the coldest water you can stand! Cold water locks the color in better and prevents color bleeding.

jimmy260

indiana

Ion Color Brilliance Liquid Permanent Hair Color is one of the top hair colors out right now. Its gentle on your hair and it definitely gives you the color you're desiring. I used to only use boxed hair dye where it all came in 1 box and you just mixed it together. Those box dyes always damaged my hair and I never really got the color that was shown on the box. Once I was introduced to this Ion Hair Color I was hooked. You do have to buy your developer separately but the 2 together costs about the same as a box of hair dye. This is definitely the safest way to go and its more promising for anyone's hair.

AshleighS

West Virginia