I used to feed my cat cheaper food until I realized how unhealthy it was. I found a website made by a vet that compared cat food brands and Innova was one of the ones that she recommended based on the quality of ingredients so I switched my cat to Innova. At first she wasn't happy because she was used to the cheap food that is mainly fillers (the equivalent of fast food vs. a healthy homemade meal) but after a while she got used to it and now she loves it. If you buy the bigger cans (13.2 oz.) and a can lid from the pet store to keep it from drying out it doesn't cost much more than the cheap foods and it is a much better quality. The added moisture of the wet food also makes it healthier than the dry food option. Quality of Ingredients Innova offers higher quality ingredients with more crude protein and fat and less by-products, chicken meal and carbohydrates. Flavor Selection The flavor selection isn't that large but my cat prefers chicken flavor anyway so we haven't had a problem with it.