We've been feeding Innova dog food to our Labrador Retriever ever since we got him as a puppy. It has always been terrific. He loves it--but then again, he's a Lab, and would probably love anything edible--but we love it too because we can see the high quality of the ingredients, which are essentially human-grade. Turkey, brown rice, eggs, pumpkin--I'd like it too! We've always gotten many compliments on our dog's shiny coat and healthy build, and I think Innova dog food has a lot to do with it. My only slight qualification has to do with the recalls that affected all Natura products over the last year, which forced us to switch to another brand for a while (with which we were not as happy). The company was very good with refunding us for bags purchased, and so on, but still, it's concerning. Still, I think it's a good company and that the quality of the food is excellent. I would also add that although it's more expensive than some of the mainstream commercial brands, it's a better deal (in terms of nutrition per serving, and how much needs to be served) than several of the natural line competitors.