High moisturizing content due to the fact that this brand of soap is one of the more natural ones out there. It's just oils turned into soap and then some goats milk and essential oils. Nothing that's artificial. Because it's a true soap (and not a detergent) it keeps it self-made glycerin and all the fatty ingredients that your skin needs to feel soft and not get over-dried after you bathe. We love this brand, and it's on our list of our top ten choices of real soaps made with few ingredients. Effectiveness It's very effective. Lathers well (and we have hard water with a high mineral content). It's a smooth, thick soapy lather that contains a lot of fatty ingredients that keep your skin hydrated (but not oily). We use it as a all-over body wash, and it's perfectly safe to use as a facial soap, too. Scent While I'm more for lightly scented (or unscented) soaps, my husband loves the scent of this bar. Our children are fine with it. At least if I'm going to use a scented bar, this one is done naturally with essential oils and not artificial fragrances.