I went grocery shopping last week, and after I paid for my stuff a coupon printed out from Iams for a free small bag of cat food so I decided to run back in the store and get my free bag. There was several kinds to pick from and I decided on this one. All of my cats absolutely loved it. I mixed it with their usual kind and they were all picking through the dish to get out the Iams kibbles. They are now eating it straight and absolutely love it. It is a flavor all of them love and normally I find my cats throw up here and there, and since they have been eating this there has been no vomiting at all which is great! So something about this food is working better for them. I think they like the taste so much better as they can still get to the bag of their old food and none have touched it at all! All 6 of my cats prefer this kind and I am going to make the switch. Overall they are much healthier and are not having any stomach or hairball issues, even my long hair cats. I think this food is great and though it's more then I was paying before I am willing to pay extra to have all my kitties happy and healthier. I highly recommend it even to finicky cats and even if they seem okay on the food their eating now. I think it's worth the switch!