Simply Smart 1% milk is real milk from real cows, and it tastes delicious. It is a creamy lowfat milk that has the taste of fat-filled milk . Simply smart uses some sort of ultrafiltration process that removes some of the water from the milk so the milk does not taste watered down like regular skim or 1% milk. Not many stores in my area carry Simply Smart. I can only find it at Publix which is a good 30 miles from my house. So unfortunately if I run out, I often have to buy regular milk at the local grocery store. With Simply Smart you can have a milk that is both healthy and tastes great! Simply Smart milk is a little pricey compared to store brand milk. So it may not be a practical choice for families on a budget.