The face wash has helped a lot in cleansing my skin. I have used it only once a day and I have gotten good results. Effectiveness The face wash gives a very cool feeling when applied and it helps to make the skin soft after usage. It has helped to me clean the pores on my skin and remove any impurities like dust. I would recommend using it after coming back home as it will immediately remove any impurities that may have settled on the face when we are outside. Ease of Application It is a gel based and so very easy to apply on the skin and it lathers well in water. A small amount gives a lot of lather and has to applied throughout the face and if rubbed in circular motions both clockwise and anticlockwise, it would give better results. Scent The face wash does have the smell of neem but it is not very strong to make it difficult to use. I liked the coolness when I used the gel and I would recommend it to people to travel a lot in polluted areas.