If there was a number higher than a 10 I would give it to Hellmanns! I can't rave enough about this mayo. It is always fresh and consistent, I have never had a bad experience with this mayonnaise. I have tried other brands of mayo and even the other well known "whip" and nothing even comes close to Hellmanns. Granted this costs a pretty penny, but I do not mind paying at all for the quality you get. It is always thick and creamy, smells great and works well in everything I use it in. My favorite way to use mayo is in tuna fish and deviled eggs. I have tried no name brands and they all taste gross. Hellmanns is by far the best mayonnaise, perfect taste every time. I would highly recommend this mayonnaise!